Foundations of Peddling Perishable Products
The behind-the-scenes steps that Liz took to transform her seasonal farm stand with $7K in revenue to $170K in year-round revenue in just 4 years.Â
This isn't a technical fix, but an
adaptive process that shows you the "why", not just the "how".
WITH THE PROPER TRAINING...
You can build a business around the life you want, defining success in your own unique way!
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Created by Liz Fiedler, host of the Sunny Mary Meadow podcast and a successful flower farm owner, this course offers invaluable insights and strategies for mastering the marketing, management, and sales of perishable products.
Liz scaled her business from $7K to nearly $200K in sales in just four years by being intentional about her business plan and scaling in a sustainable way. Despite having about 15 flower farmers within 20 miles of her, Liz consistently sells out everything she grows, proving her expertise in the field.Â
These numbers are not including anything related to the podcast/coaching/speaking/consulting. These are based on gross revenue of the farm sales (schedule F) only. If your initial thought is "OMG I can't believe she shared her sales with us!" then this course is NOT for you. In one of the modules of the course, I actually share my screen of my monthly sales and expenses throughout the year, and how I was intentional about the numbers.
This course is built around transparency, and years of lessons learned the hard way. I didn't do everything perfectly, but hindsight is 20/20 and I don't want you to make the same mistakes I did.
If you like the public podcast, you'll LOVE the private one that you access (for free) with purchase of Foundations of Peddling Perishable Products.Â
INTRODUCING
The Foundations of Peddling PerishableProducts
This online course will give you the foundation to build your dream business on -- without spending years learning things the hard way.
 Modules:
- Marketing and Sales: Develop effective marketing strategies tailored for perishable products, learn how to engage customers, and boost sales. We dig deep into email marketing and secrets of social selling.
- Revenue and Goals: Understand how to set realistic revenue targets and goals, and learn techniques to achieve them consistently.
- Pricing with Confidence: Learn to price your perishable products competitively and confidently, ensuring profitability while maintaining customer satisfaction.
- Transitioning Your Business from Seasonal to Year-Round: Strategies to make your perishable goods business thrive throughout the year, beyond just peak seasons. 70% of my flowers are pre-sold in the off-season.
- Collaborations: Discover the power of collaborations and partnerships to expand your reach and grow your business.
- Accounting, Sales Tax, and Write-Offs: Gain essential knowledge on managing finances, handling sales tax, and maximizing write-offs to improve your bottom line. I'll teach you how I keep things organized and make sure to pay myself.
- Insurance: Learn about the various types of insurance necessary to protect your perishable goods business from potential risks, along with Agritourism and agritainment laws.
- Legal (LLCs): Understand the legal aspects of setting up and maintaining an LLC to safeguard your business interests.
- My Efficiency Hacks: Get insider tips and efficiency hacks to streamline your operations and boost productivity. Two of us can make & arrange 50 bouquets in 3 hours... it used to take us about 10 hours.
- Nursing Home Sponsorships: Explore opportunities to partner with nursing homes and other institutions for steady and reliable sales channels. Businesses are looking for a way to give back, and I can teach you to have a win/win/win for everyone involved. Just because it's a good gesture doesn't mean you shouldn't still make a profit doing it.
- Business Sponsored Kids Classes:Â The process for which we added $6000 in revenue for the month of August on our flower farm by partnering with businesses to sponsor classes for the youth in our community.
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BONUS Included in this Offer:
- 30 Day Social Media Strategy: A comprehensive plan to elevate your social media presence and engage with your audience effectively.
- Secrets of Sold Out Stem Bars Course: Exclusive access to insights and tactics that lead to sold-out events and offerings.
- FREE Access to Exclusive Private PPP Podcast: Gain access to bi-weekly podcast episodes available only to course participants. Submit your questions to be addressed in this private podcast, serving as a group coaching session.
Community and Ongoing Support:
- Private Facebook Group: Join a community of like-minded entrepreneurs who have taken the course, share experiences, and support each other.
- Lifetime Discounts to In-Person Events: Receive discounts to exclusive in-person events such as the Flower Farmer Forum and Farmer-Florist Bootcamp, where you can continue learning and networking.
While the course examples focus on a flower farm that specializes in retail flowers and agritourism, the principles and strategies are applicable to any direct-to-consumer perishable products.
Join "Peddling Perishable Products" and transform your business approach with practical knowledge and actionable insights to thrive in the competitive market of perishable goods.
HEY, I'M Liz!
I started my flower farm in 2020 as a little side hobby, and went from selling 200 bouquets in season 1 to surprising 5000 bouquets in season 4. However, it took me until that year to start actually paying myself. I also took back my time and now I have built a team that reduces my hours to 3-4 days a week for about 5 hours on the actual business. I turned my side HUSTLE into a revenue-generating ASSET and want to teach you to do the same. I have built a team to share the workload and have replaced my full-time NP salary.
I want to teach you to quit working so damn hard to throw flowers in the compost bin and not make any money. Your customers want you to make a profit because they want you to be able to stay in business to keep providing them flowers.
I have taken everything I've learned the hard way and want to share it with you.
After the launch of the podcast, my inbox and DMs became flooded with questions from those trying to build a similar business.
Instead of 1:1 coaching calls over and over, I created a course that sets a foundation to build the business of your dreams -- and define success in YOUR unique way.
It's an adaptive process, not a technical fix. It's "why", not just "how".
"I used to grow a little bit of everything and hope it would sell. After taking Peddling Perishable Products, I learned the importance of strategic growing. Now, I focus on cultivating the right flowers that meet my customers' demands. This shift has significantly improved my sales and reduced waste. The course taught me to work smarter, not harder, and it has transformed my business."
"Before taking Peddling Perishable Products, I was completely lost when it came to the financial side of my flower farm. The accounting module was a game-changer. It taught me the right questions to ask my accountant, saving me so much time and money in fees. Now, I feel empowered and prepared to handle my farm’s finances with confidence. This course is an invaluable investment for any farmer looking to take control of their business." - Sara
Emily:
"Pricing my products used to be a nightmare, filled with endless guesswork and doubt. Thanks to Peddling Perishable Products, I finally have the confidence to price my flowers accurately. The lessons provided clear strategies that eliminated hours of uncertainty. Now, I can price my products without second-guessing myself, ensuring profitability and peace of mind."
"I feel lucky to have found the Pedaling Perishable Products course right when I needed it. Liz feels like your very business minded best friend next door who wants you to succeed and shares how to do it. She structured the course into lessons that you can learn and soak in before moving to the next and at your own pace. She learned so much in 5 years and really wants to save us time by providing info that will help us faster. I really appreciate her opening up with actual numbers and information like taxes and bank accounts. I am in year 2 and doing it alone with no real farmers nearby that I can look to for guidance. So I really appreciate the course and all Liz's platforms. The podcast is very helpful and enjoyable too! I'm very happy I took the course and now have access to it always."
-Kim
GET INSTANT ACCESS TO
Foundations of PEDDLING PERISHABLE PRODUCTS
This comprehensive course will help you elevate your art from hobby to full-time career.
All plans include:
- All 10 modules
- FREE access to Private PPP Podcast (group coaching)
- Facebook Group for all past participants
- Secrets of Sold Out Stem Bars
- 30 Day Social Media Plan
- Exclusive discounts to upcoming workshops, including Flower Farmer Forum and Farmer Florist Bootcamp
7-DAY MONEY-BACK GUARANTEE
If you aren’t completely satisfied with your Foundations of PPP course, let us know within the first 7-days for a full refund. No questions asked.
