After the launch of the podcast, my inbox and DMs became flooded with questions from those trying to build a similar business. Instead of 1:1 coaching calls over and over, I created a class that sets a foundation to build the business of your dreams -- and define success in YOUR unique way. It's an adaptive process, not a technical fix. It's "why", not just "how".
Created by Liz Fiedler, host of the Sunny Mary Meadow podcast and a successful flower farm owner, this course offers invaluable insights and strategies for mastering the marketing, management, and sales of perishable products.
Liz scaled her business from $7K to nearly $200K in sales in just four years by being intentional about her business plan and scaling in a sustainable way. Despite having about 15 flower farmers within 20 miles of her, Liz consistently sells out everything she grows, proving her expertise in the field.
Key Modules Include:
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Marketing and Sales: Develop effective marketing strategies tailored for perishable products, learn how to engage customers, and boost sales.
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Revenue and Goals: Understand how to set realistic revenue targets and goals, and learn techniques to achieve them consistently.
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Pricing with Confidence: Learn to price your perishable products competitively and confidently, ensuring profitability while maintaining customer satisfaction.
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Transitioning Your Business from Seasonal to Year-Round: Strategies to make your perishable goods business thrive throughout the year, beyond just peak seasons.
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Collaborations: Discover the power of collaborations and partnerships to expand your reach and grow your business.
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Accounting, Sales Tax, and Write-Offs: Gain essential knowledge on managing finances, handling sales tax, and maximizing write-offs to improve your bottom line.
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Insurance: Learn about the various types of insurance necessary to protect your perishable goods business from potential risks.
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Legal (LLCs): Understand the legal aspects of setting up and maintaining an LLC to safeguard your business interests.
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My Efficiency Hacks: Get insider tips and efficiency hacks to streamline your operations and boost productivity.
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Nursing Home Sponsorships: Explore opportunities to partner with nursing homes and other institutions for steady and reliable sales channels.
Included in this Offer:
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30 Day Social Media Strategy: A comprehensive plan to elevate your social media presence and engage with your audience effectively.
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Secrets of Sold Out Stem Bars Course: Exclusive access to insights and tactics that lead to sold-out events and offerings.
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FREE Access to Exclusive Private PPP Podcast: Gain access to bi-weekly podcast episodes available only to course participants. Submit your questions to be addressed in this private podcast, serving as a group coaching session.
Community and Ongoing Support:
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Private Facebook Group: Join a community of like-minded entrepreneurs who have taken the course, share experiences, and support each other.
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Lifetime Discounts to In-Person Events: Receive discounts to exclusive in-person events such as the Flower Farmer Forum and Farmer-Florist Bootcamp, where you can continue learning and networking.
While the course examples focus on a flower farm that specializes in retail flowers and agritourism, the principles and strategies are applicable to any direct-to-consumer perishable products.
Join "Peddling Perishable Products" and transform your business approach with practical knowledge and actionable insights to thrive in the competitive market of perishable goods.
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