About Sunny Mary Meadow Coaching
Sunny Mary Meadow Coaching was created by Liz Fiedler Mergen, host of the Flower Farmer Forum podcast and owner of a successful flower farm. This platform provides invaluable insights and strategies for mastering the marketing, management, and sales of perishable products, all while helping you build a business that works for your life.
Liz scaled her flower farm from $7K to nearly $200K in gross sales in just four years. She accomplished this by being intentional about her business plan and scaling sustainably—proof that it’s possible to succeed even in a competitive market. With 15 other flower farmers operating within 20 miles of her farm, Liz consistently sells out every stem she grows.
This course is based on real-world experience and built around transparency. Liz doesn’t just tell you what works—she shows you. One module even includes her sharing her screen to walk you through her actual monthly sales and expenses, explaining how she planned and executed her growth strategy. This blog post and podcast episode are a great summary of the first four years of her farm.
These sales figures are based solely on her flower farm revenue (Schedule F) and do not include income from her podcast, coaching, or speaking engagements. If your reaction to seeing these numbers is, “OMG, I can’t believe she shared that!” this course might not be the right fit for you. But if you’re eager to take an honest, numbers-focused look at your business and learn from someone who’s been in your shoes, then you’re in the right place.
Liz doesn’t claim to have done everything perfectly, but hindsight is 20/20—and she’s here to help you avoid the hard lessons she learned along the way. If you’re ready to scale your flower farm sustainably and intentionally, let’s grow together!
